Tidewater Tactical
Tidewater Tactical’s old site left much to be desired. It served it’s purpose for awhile, but when the company decided they wanted to be able to sell their products online they needed a new website and solution to do so.
To quote Ray at Tidewater Tactical, they where looking for a “Kick Ass and edgy website” so they could sell and distribute gear online. They where also looking for a website that they could maintain in house without always needing to rely on a third party to update or make changes to the website.
With all their needs in mind I first recommend Magento eCommerce as the platform for which I would build their website on.
Why Magento?
It is tough to sell these days – even tougher if you try to do it online. It’s not just the similar businesses and stores in the neighborhood you would suddenly be competing against. Take it online, and you’re competing against the whole world. But times are changing, and often your online presence is critical to the success of your company. That’s where the customer base is obviously moving towards. In the US alone, ecommerce totaled over $200 billion in sales.
What’s best about Magento is its robust set of features. It’s fully scalable and easily customizable for the convenience of sellers and shoppers alike. With Magento you have control over everything: the look, the content, the functionality of your online store. The powerful yet easy-to-navigate administrative interface gives you catalog management tools, SEO-friendly capabilities, and comprehensive merchandising and marketing features like shopping carts, product reviews, social shopping, up-selling/cross-selling, wish lists, E-newsletter management, and integration with numerous payment gateways. Magento also offers extensive analytics and reports, as well as easy inventory management online.
But don’t just take my word for it. The latest brands to have utilized this critically-acclaimed ecommerce solution include Lenovo, 3M, The North Face, Samsung, Myla London, and Visio.
“Magento allows you to have control over the content, the look, and the functionality of your ecommerce store,” goes the review at BestShoppingCartReviews.com. According to CNET News, “Magento, the leading open source ecommerce platform…will increasingly get the nod as online retailers seek the flexibility, cost profile, and embeddability that an open-source solution like Magento can provide.” Practical eCommerce not only gives the solution 4 ½ stars; it also proclaims it as “the open source powerhouse… one of the top solutions for online retailers in the market today. It earns every bit of glitter and sparkle.”
Ray Parker and the team at Tidewater Tactical were happy with our choice of Magento eCommerce and of course, the KICK ASS DESIGN I created for their website.
